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New biking attire model launches in Portland

Former Nike designer and outside business veteran George Nelson has launched Kansept1 (seems like “idea”), a brand new biking attire firm.

George T. Nelson (“GTN”)

Nelson’s resume within the attire design subject contains manufacturers like Pearl Izumi, Patagonia, DaKine, Fox Racing, Merrell and others. He graduated from Rhode Island Faculty of Design then moved from Boulder, Colorado to Portland in 2004 to work as senior attire designer for Nike’s ACG (All Circumstances Gear) model.

The corporate’s preliminary choices embrace a choice of jerseys ($120), bibshorts ($175), socks and t-shirts for women and men. The collections went reside final week.

Nelson says Kansept1 brings two of his passions — biking (particularly the aggressive aspect of it) and product design — “full circle”. “I first began bike racing after I lived in New York Metropolis again within the late 80’s and early 90’s,” Nelson shared in an electronic mail yesterday. “For many of my time in NYC, I did not personal a automobile so my bike supplied an escape on the weekends out of the town on lengthy membership rides and races as much as Westchester County and Nyack and out to Lengthy Island and New Jersey. ”

Nelson, now 58, nonetheless likes to trip and race and nonetheless designs merchandise he’d put on. Requested how he’d describe Kansept1’s aesthetic, Nelson stated, “That is all the time a troublesome one to reply with out sounding a bit pretentious is not it? However I suppose it will be ‘fashionable classics’.”

Biking attire is a particularly aggressive market and Nelson will struggle for purchasers alongside manufacturers like Rapha, MAAP, Le Col, Eliel and lots of others. That is a far cry from Nelson’s early days at Pearl Izumi. “There have been actually solely a handful of real gamers within the business and, to be frank, they actually weren’t doing an amazing job on the model and vogue aspect of it,” he says. “At the moment’s bike owner is extra refined and higher knowledgeable and so they’re demanding extra and higher selections, model and high quality.”

The primary assortment from Kansept1 is highway/gravel targeted, however Nelson says a a lot bigger providing is within the works.

Take a look at the Kansept1 web site and observe them on Fb and Instagram for the most recent drops and offers.

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